亚冠竞猜官网

亚冠竞猜官网
当前位置:亚冠竞猜官网 > 亚冠竞猜官网

文创产品火了,你愿意为创意埋单吗?

发布者: 网站管理员   发布时间: 2018-11-14
 

亚冠竞猜官网JINNIANLAI,WENCHUANGCHANPINYUELAIYUESHOUDAORENMENDEHUANYING。YIXIEWENCHUANGCHANPINJIANGYOUXIUCHUANTONGWENHUABIANCHENGRENMENSHOUZHONGDERIYONGPINHUOGONGYIPIN,RUJIAODAI、BI、MOXINGDENG,SHOUDAOHENDUONIANQINGRENDEHUANYING。BUGUO,YEYOUYIXIEWENCHUANGCHANPINQUEFACHUANGYIHEWENHUANEIHAN,ZHIZUOCUCAO。NIXIHUANWENCHUANGCHANPINMA?

JINRI,ZHONGGUOQINGNIANBAOSHESHEHUIDIAOCHAZHONGXINLIANHEWENJUANWANG,DUI1972MINGSHOUFANGZHEJINXINGDEYIXIANGDIAOCHAXIANSHI,82.1%DESHOUFANGZHEGOUMAIGUOWENCHUANGCHANPIN,79.1%DESHOUFANGZHEYUANYIXUANZEWENCHUANGCHANPINZUOWEILIWU。SHOUFANGZHEDUIRONGRUCHUANTONGWENHUA(48.8%)HENENGBIAODAQINGGAN(48.4%)DEWENCHUANGCHANPINGENGGANXINGQU。SHOUFANGZHERENWEIMUQIANSHIMIANSHANGDEWENCHUANGCHANPINCUNZAIZHONGLEIJIAOSHAO(53.8%)HEJIAGEGAO(53.3%)DEWENTI。

79.1%受访者愿意选择文创产品作为礼物

ZHONGQINGQIZHONGGAOERXUESHENGJIANGYU(HUAMING)DUIYUZUOGONGJINGZHI、YOUNEIHAN、XINQIXIAOZHONGDEWENCHUANGCHANPINHENGANXINGQU。TACENGJIMAMAMAIGUOYIGEXIAOTAOYICHUWUKUANG,SHI4TOUXIAOZHUWEIZHEZHUCAOCHIDONGXIDEZAOXING,ZHUCAOLIFANGZHEKEYOU“ZHAOCAIJINBAO”DETONGQIAN。“TAKANQILAIHENCHUNMENG,YINWEIWOJIAYOU4KOUREN,ERQIEJIALIZAIZUOSHENGYI,SUOYIWOJIUMAIJIMAMALE”。

亚冠竞猜官网“QUJIANGNANHUOBEIJINGDEHUA,WOHUIMAIHENDUOXIAODONGXI。”QINGDAOLIGONGDAXUEHUANJINGYUSHIZHENGGONGCHENGZHUANYEDASANXUESHENGFANYUCHEN(HUAMING)XIHUANYUNHANCHUANTONGWENHUADEXIAOWANYIER,“SHEYOUQUSUZHOUSHIMAILEYITIAODAIYOUSUZHOUYUANLINWENHUADESIJIN,WOJUEDEHENMEI”。

亚冠竞猜官网DIAOCHAXIANSHI,82.1%DESHOUFANGZHEGOUMAIGUOWENCHUANGCHANPIN,74.4%DESHOUFANGZHEXIHUANWENCHUANGCHANPIN,79.1%DESHOUFANGZHEYUANYIXUANZEWENCHUANGCHANPINZUOWEILIWU。

JIANGYUSHUO,TAQULVYOU、GUANKANDAXINGSAISHIHECANJIADAXINGHUODONGSHIJINGCHANGKANDAOWENCHUANGCHANPIN,“BIRUZAIAOYUNHUI、PIJIUJIESHANG,ZHEILEISHANGPINTEBIEDUO”。

DIAOCHAXIANSHI,47.8%DESHOUFANGZHELIULANGUOWANGSHANGXIAOSHOUDEWENCHUANGCHANPIN,47.8%DESHOUFANGZHEZAILVYOUJINGDIANLEJIEGUOWENCHUANGCHANPIN,CIWAI,BOLANHUI(44.1%)、BOWUGUAN(40.8%)、DIANSHANGPINGTAI(31.7%)、PENGYOUTUIJIAN(21.7%)HEZIJISOUSUO(10.3%)YESHISHOUFANGZHEJIECHUHUOLEJIEWENCHUANGCHANPINDEQUDAO。

“RUGUONIDUGUOSHENMEGUSHIHUOZHEJIANGUOSHENMEREN,DANGJIANDAOLEXIANGGUANDEWENCHUANGCHANPIN,NIJIUHUIYOUYIZHONGGONGMING。RUGUONEIGEWENCHUANGCHANPINBENSHENFEICHANGXINQI、YOUCHUANGYI,YEHUIRANGRENRENBUZHUQUJIECHUHEGOUMAI。”FUJIANSHIFANDAXUEGONGSHANGGUANLIZHUANYEDASINVSHENGSHENJIA(HUAMING)SHUO,TAQUZHEJIANGDONGHUSHI,CENGKANDAOHUBIANYOUGENVHAIZAIYONGTAODICHUIYISHOUFEICHANGAIYUANDEQUZI,“WOCHUJINGSHENGQING,JIUHENXIANGMAIGETAODI”。

DIAOCHAXIANSHI,SHOUFANGZHEDUIRONGRUCHUANTONGWENHUA(48.8%)HENENGBIAODAQINGGAN(48.4%)DEWENCHUANGCHANPINGENGGANXINGQU,BEISHOUFANGZHEHUANYINGDEWENCHUANGCHANPINDETEDIANHAIYOU:SHIYONGXINGQIANG(45.9%),HENXINQI、YOUCHUANGYI(45.8%),YINGYONGLE3D、VRDENGGAOKEJIYUANSU(23.0%),MEIXUEJIAZHIGAO(25.2%),FUZHEZAISHANGPINSHANGDELIUXINGWENHUA(16.5%)YIJIDIYUTESEMINGXIAN(17.9%)DENG。

亚冠竞猜官网SHENJIAMAIGUOZUIDUODEWENCHUANGCHANPINSHISHUQIAN。“JIPENGYOUMAILIWUSHI,RUGUODUIFANGYOUTEBIEMINGXIANDEDUIMOUZHONGWENHUADEXIHAO,WOJIUHUIQULEJIENEIFANGMIANDEDONGXI。WOPENGYOUCENGQUZHONGQINGLVYOU,HUILAISHIDAILEKUAISHITOUSONGWO,SHANGMIANHUAZHEFENSEDESHUHELVSEDETIAN,TASHUOKANDAONEIFUHUAJIUYIXIAZIXIANGQILEWO,JUEDEZHEIGEDONGXIHENFUHEWODEQIZHI”。

受访者认为文创产品存在的主要问题是种类少和价格高

亚冠竞猜官网DIAOCHAXIANSHI,SHOUFANGZHERENWEIMUQIANSHIMIANSHANGDEWENCHUANGCHANPINCUNZAIDELIANGGEZUIDAWENTISHIZHONGLEISHAO(53.8%)HEJIAGEGAO(53.3%),QITAWENTIHAIYOU:ZHIZUOGONGYICUCAO(41.3%)、QUESHAOWENHUAHECHUANGYI(32.1%)、BUNENGMANZUSHIJIXUYAO(28.1%)HEGOUMAIQUDAOSHAO(17.0%)DENG。

亚冠竞猜官网SHENJIAJUEDEHENDUOJINGQUDEWENCHUANGCHANPINQUEFADANGDITESE。“ZAIWODEYINXIANGZHONG,DADUOSHUDEWENCHUANGCHANPINHAISHIYIZHUANGSHIGUANSHANGHESHOUZANGWEIZHU,SHIYONGXINGBUSUANHENQIANG。WOXIWANGWENCHUANGCHANPINZENGJIAYIXIESHIYONGXING”。

亚冠竞猜官网“CHUQULVYOUSHI,YOUXIEYOUDANGDITESEDEDONGXI,WOSUIRANHENXIANGMAI,DANSHIBUFANGBIANXIEDAI,ZHINENGZUOBA。ERQIEHENDUOWENCHUANGCHANPINDOUCHABUDUO,YOUDEJIAGEGUOGAO。”JIANGYUSHUO。

亚冠竞猜官网DIAOCHAXIANSHI,78.4%DESHOUFANGZHEXIWANGKANDAOYUELAIYUEDUODEGAOKEJIWENCHUANGCHANPIN,9.2%DESHOUFANGZHEBUXIWANG,12.5%DESHOUFANGZHEBIAOSHIBUHAOSHUO。

JIANGYUXIWANGWENCHUANGCHANPINNENGGOUSHEJIDEGENGQIAOMIAOYIXIE,CHUANGYIZAIDUTEYIXIE。“GAOKEJIWENCHUANGCHANPINSUIRANHENHAO,DANSHIRUGUOBUNENGBAWENHUAYUJISHUHAOHAOJIEHEJIUBUZHIDEQIDAI,RONGHEGAOKEJIBUNENGXUANBINDUOZHU”。

SHOUFANGZHEZHONG,00HOUZHAN2.2%,90HOUZHAN27.3%,80HOUZHAN49.9%,70HOUZHAN14.6%,60HOUZHAN5.1%。LAIZIYIXIANCHENGSHIDESHOUFANGZHEZHAN29.3%,ERXIANCHENGSHIDEZHAN48.9%,SANSIXIANCHENGSHIDEZHAN18.1%,XIANCHENGHUOCHENGZHENDEZHAN3.5%,NONGCUNDEZHAN0.2%。

                                                                                                                                                                                                 摘编自 《中国青年报)
电话:13676873701 | 0575-85186711 | 传真:0575-85525655 | 联系人:金卫国 (先生) | 地址:浙江省绍兴市柯桥区齐贤镇兴浦村 | 绍兴越艺坊扇业有限公司